Archive – GIN TONIC

Following the successful launch of GIN TONIC® Original 78, the brand is setting a clear signal for individuality and a conscious attitude to life with GIN TONIC® True Selection. The new fragrance line presents four finely tuned compositions – two each for men and women – that harmonize naturalness, lightness and modern elegance.

GIN TONIC® True Selection stands for authentic elegance, naturalness and personal freedom. Inspired by the connection to nature and a light, urban attitude to life, the collection combines the best of both worlds: clean lines and stylish restraint, grounding and openness. Whether in the city or out in nature – these fragrances accompany people who know who they are and shape their lives with serenity and character.

With two compositions each for men and women, True Selection celebrates the diversity of modern identity. The men’s fragrances are powerful, woody and striking – with subtle depth and charismatic presence. The women’s fragrances reinterpret feminine expression: floral, sensual and at the same time clear and light. All four fragrances follow the philosophy of GIN TONIC®: conscious, individual and always genuine.

GIN TONIC® has its beginnings back in the wild 70s. In 1978, GIN TONIC® entered the fashion scene and created a fashion spirit that had often seemed incompatible before – casualness merged with the desire to be well-dressed. With its real statements, GIN TONIC® has decisively influenced the casual wear trend. Always natural, self-confident and one-of-a-kind: GIN TONIC® stylishly symbolizing joy, liveliness and a powerful energy that now also flows into the world of lifestyle fragrances.

The motto “Look Good. Feel Good. Be Good.” says it all: GIN TONIC® stands for naturalness and self-confidence. A true feeling of well-being comes from positive energy and enjoying life. Powerful, fresh and positive – this is also reflected in the brand’s orange color. The GIN TONIC® brand radiates tangible energy and feel-good vibes. Then as now.

GIN TONIC® is now entering the world of fragrances, with the very same joie de vivre and nonchalance:
GIN TONIC® Original 78 is a tribute to the brand’s heritage and tradition. The fragrance collection for men and women epitomizes the perfect balance between classic and modern. With a variety of fragrances, ranging from fresh and fruity notes, to warm and sensual accords, GIN TONIC® Original 78 offers a wide selection that is sure to suit every taste and every mood.