Our novelties

In today’s world, the bugatti name has become a true icon with incomparable appeal. With a fascinating combination of design and fragrance, bugatti ICONIQ not only emphasizes the wearer’s individual style but also lends a self-confident and authentic aura that has a very special effect on those around it. Here too, bugatti remains true to its essence – urban, casual and uncomplicated.

ICONIQ Platinum is a powerful, woody-amber scent that combines strength and sophistication, leaving a lasting impression.

The legendary Italian name bugatti immediately evokes associations of high quality, stylistic confidence and a casual urban lifestyle. Discerning standards regarding quality and a timeless sense of style are shared by the Brinkmann family, who created the bugatti fashion brand in 1978. Today, with the Herford-based bugatti holding, Brinkmann represents one of the largest clothing manufacturers in Germany. The city coat is the first item of clothing by bugatti that is still considered an “it” piece to this very day. The coat was designed for the challenges of life – without avant-garde airs and graces, but to be urban, casual and uncomplicated. ­

bugatti‘s outfits are presented in a well-rounded look: with casual ease, fashionable details, both functional and sustainable. Since 2021, the brand has also been transferring its fashionable and cutting-edge spirit to the world of fragrances.

The bugatti performance series, which is characterized by its diverse and impressive scents, is now complemented by bugatti performance silver metal. This fragrance combines exciting contrasts to create a harmonious scent experience.

Sole d’Italia epitomizes the essence of a radiant summer’s day in Italy. The sun reflects off of the magically sparkling sea and the warm breeze refreshes the senses. This eau de parfum exudes the lightness and joie de vivre of the Italian coast – a breath of la dolce vita. Sole d’Italia combines fresh notes with an invigorating warmth, like a ray of sun.