The bugatti name evokes immediate connotations of quality, simplicity, authenticity, and a relaxed, urban lifestyle.
These same standards of high quality and timeless style were what guided the family Brinkmann when they launched the bugatti fashion brand in 1978. bugatti Holding Brinkmann, based in Herford, belongs to one of the biggest apparel makers in Germany and presents fashion for the here and now. The first item of clothing, still considered as an “it” piece today, is the City Coat, which was designed for life’s challenges. Made without avant-garde flourishes, the City Coat is urban, casual, and uncomplicated. These outfits embrace the total look – casual and easy, with fashionable details, functional and sustainable. The collections embody these values together with the vigor fitting with the spirit of our times. Now, bugatti is bringing that same spirit into the world of fragrance, creating a new dimension in the brand experience.
