GIN TONIC® has its beginnings back in the wild 70s. In 1978, GIN TONIC® entered the fashion scene and created a fashion spirit that had often seemed incompatible before – casualness merged with the desire to be well-dressed. With its real statements, GIN TONIC® has decisively influenced the casual wear trend. Always natural, self-confident and one-of-a-kind: GIN TONIC® stylishly symbolizing joy, liveliness and a powerful energy that now also flows into the world of lifestyle fragrances.

The motto “Look Good. Feel Good. Be Good.” says it all: GIN TONIC® stands for naturalness and self-confidence. A true feeling of well-being comes from positive energy and enjoying life. Powerful, fresh and positive – this is also reflected in the brand’s orange color. The GIN TONIC® brand radiates tangible energy and feel-good vibes. Then as now.

Our Novelties

ORIGINAL 78

Press Release

GIN TONIC® has its beginnings back in the wild 70s. In 1978, GIN TONIC® entered the fashion scene and created a fashion spirit that had often seemed incompatible before – casualness merged with the desire to be well-dressed. With its real statements, GIN TONIC® has decisively influenced the casual wear trend. Always natural, self-confident and one-of-a-kind: GIN TONIC® stylishly symbolizing joy, liveliness and a powerful energy that now also flows into the world of lifestyle fragrances.

The motto “Look Good. Feel Good. Be Good.” says it all: GIN TONIC® stands for naturalness and self-confidence. A true feeling of well-being comes from positive energy and enjoying life. Powerful, fresh and positive – this is also reflected in the brand’s orange color. The GIN TONIC® brand radiates tangible energy and feel-good vibes. Then as now.

GIN TONIC® is now entering the world of fragrances, with the very same joie de vivre and nonchalance:
GIN TONIC® Original 78 is a tribute to the brand’s heritage and tradition. The fragrance collection for men and women epitomizes the perfect balance between classic and modern. With a variety of fragrances, ranging from fresh and fruity notes, to warm and sensual accords, GIN TONIC® Original 78 offers a wide selection that is sure to suit every taste and every mood.