Founded in 1889 in the USA by H.D. Lee, Lee blends authentic design, true craftsmanship, and modern innovation to create its iconic style. As one of the world’s most renowned denim brands, Lee inspires today’s generation and tomorrow’s legends – with honesty, confidence, and bold spirit. With over 135 years of history, Lee carries a rich heritage and lasting influence – yet we believe our best days are still ahead of us.

We know that legends aren’t born from cameras or crowds, but from those brave enough to explore and discover a spark of greatness within themselves. It doesn’t happen for applause, but from the bold belief that you can overcome, create, and achieve anything.
Made for everyone with the ambition to chase their dreams – with determination and passion.

OUR NEW LAUNCHES

1889

Press Release

Since 1889, LEE has stood for authenticity, craftsmanship, and bold innovation. With 135 years of US heritage, the brand has created a distinctive style that shapes generations – then, now, and in the future. As one of the world’s most iconic denim brands, LEE embodies strong character and a clear sense of identity. With LEE 1889, the brand translates this spirit into a fragrance collection for the very first time – created for individuals who walk their own path. Six scents – three for women and three for men – unite clear olfactory profiles, striking energy, and an uncompromising honesty that has always defined LEE. “Where optimism meets confidence.” This claim is the heart of the collection: Blush, Amber, and Gold express feminine power, lightness, and warmth. Indigo Blue, City Night, and True Black bring urban depth, spice, and modern coolness. Each fragrance stands for confidence without pretense and an energy that resonates. The design speaks the same language: sleek, premium bottles with faceted edges that catch the light, conveying a modern and high-quality aesthetic. Fresh, bright tones with soft gradients for her – bold, deeper hues for him. LEE 1889 blends distinctive character with a presence that lasts.