The Mustang brand stands for authenticity, character and a moving history. Founded in 1932 as a family business for workwear, Mustang developed into the first European denim brand and is now one of the leading labels in Europe. The brand, symbolized by the well-known icon of the Mustang horse, stands for freedom, self-determination and individuality. These values are reflected in every collection: genuine, uncomplicated, authentic and down to earth.

Three countries. Three powers. A feeling for life.
With WILD HORIZON, MUSTANG presents a range of fragrances for men who do not accept limits, but challenge them. Inspired by the most powerful landscapes on earth, each scent captures an element of nature – raw, original and full of character.

ICELAND mirrors the calm within the storm, the clarity of ice and the strength that comes from inner control. PANAMA stands for untamed wilderness and the courage to venture into the unknown, where humid air and dense forests awaken a sense of adventure.
AUSTRALIA radiates sun, freedom and the rebellious energy of wide horizons and endless roads. Together, they form WILD HORIZON – a tribute to nature, freedom and the authentic, fearless spirit of MUSTANG.

The bottles feature masculine, matte colors. Their angular shape gives them a powerful presence, while the textured caps with an engraved Mustang horse on the collar add a modern touch. The packaging features map motifs that underscore the collection’s spirit of discovery. The design reflects the adventurous spirit and fearless character of the WILD HORIZON fragrances. As eau de parfum, the three variants also offer a particularly intense and long-lasting fragrance effect that perfectly captures the raw power and authenticity of nature.